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| Producing |
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| Producing Tackle web management issues like advertising, quality assurance and producing. The Art of Producing What holds a site together throughout the development process?: a strong, well-organized producer. Producing is one of the hardest jobs in web development, requiring constant juggling between motivating the team, appeasing the client, keeping the project on track, and completing the whole she-bang on time and under budget.
You assembled a hot team of designers, engineers, writers, and production gurus, who developed the coolest site this side of the moon. You launch it with great fanfare, but get flamed by the site's visitors. What went wrong? You forgot the Web quality assurance (QA) crew.
Whether you're new to the Web or you've been surfing since the earliest days of Mosaic, chances are you've caught the buzz about e-commerce. We devote this issue to topics such as when to launch an e-commerce site, interface design and e-commerce development, and how goods and services might be sold on the Web in the future. Advertising on the Web If you work the Web, you probably deal with ads, whether you create them, run them, or manage them. In this issue, we turned to a group of advertising insiders for their ideas on effective Web ads, client management, and advertising measurement.
It's 1999, and aren't you curious about what will follow? We've got predictions from Net luminaries and we're showing off Gecko, Netscape's next-generation client technology.
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